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I thought I just needed some chargers and something other than earbuds that really stay in my ears. But now tech has moved into first place purchasing. He used to take his clients on clothing sprees.
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So why bother with making that personal appearance? The Apple ”splurge cast“ - me, sales associate Jeanne, and “Mac Man” Adilson Pascui.īut last week, my dear friend and hairdresser Adilson Pascui (a true blue “MAC Man” aficionado) insisted we do an Apple Store splurge. Besides, the stores ran out of stock and chips during Covid.
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Nowadays you needn’t be humiliated by going into an Apple Store - you can buy it all online. The Genius Bar reminded me of a noisy airport gate lounge. Now I haven’t been in an Apple Store in six years and hated it because it was always jammed and the sales help were young nerds who never had eye contact after “hello can I help you.” Every one of them dumped me after five minutes of a pricey purchase and no follow-up other than a receipt sent to my phone. “You’ve got questions, we’ve got answers!” Not to mention the covers, the keypads and eventually the watch – which for me is a medical device and still too clunky and Dick Tracy-esque … but a lifeline nevertheless. Remember Radio Shack? It was Jobs, and then Ive who gave us all those handheld rounded edged chic devices. But what a “look” that was established for such a dull arena as computer electronics. I wonder if he was in charge of the cool white Apple logo and those icy white wood “showrooms” for stores (rumor had it that Mickey Drexler of J. He even went so far as issuing “new models” seasonally, so he hired Jony Ive in 1992 and “the Apple Look” was created. Now shouldn’t this man be in MOMA for all the phones, computers, iPads, iPods, iWatches and accessories he has designed over the past 22 years?Īpparently, it was Steve Jobs who wanted to make tech like fashion - visually fabulous - thinner, sleeker in the hand. Side Story: A month ago I read where Jony Ive, the former chief design officer of Apple, announced his exit. That in the end you will at least learn something or be transported. And (dare I say) something that feels like “an experience.” That is the hook for any splurge - it makes it all worth the cash. A “trip” without an airport or baggage loss and flight cancellations. A shopping trip may not be a trip to Europe, but it could be a decent field trip. I used to use stores as museums and of course that human connection to great sales help who actually cared even if it was a deluxe hustle. “I get no hit from champagne.” Nor from boutiques filled with pricey athleisure wear, deluxe fanny packs and platform sneakers. Lately, all stores have lost their luster.Then again, so have I. We don’t ask for it to last - just get us through the night. It’s all about escaping and getting a self-fulfillment fix. I think splurging can be both fun and joyful, but why define it. Fun feels staged, but joy is spontaneous and at times feels like a surprise gift. “Such fun” has always been a terrible expression to me. It feels phony and prefabricated like a ride at Disneyland or a Bingo game at some assisted living. Fabulous photograph by Jutharat Pinyodoonyachet.įor some of us, that consists of the same old sex, food, belly rubbing our dogs and grandchildren. It all comes down to change, diversion, and of course, spending.Įven the New York Times devoted a lengthy opinion piece recently on “What Is Fun? Can I Have It? Will We Ever Have It Again?” It wasn’t about splurging but about finding an emotional connection or high-octane high from life again.Ī rooftop party hosted by Natural Pursuits, a queer nudist community - one of the many fun things to do according to the New York Times. Never mind the expense, the airport hassles, the labor shortages, the lack of customer service. And though the landscape has changed, some are traveling up a storm and to distant lands or locations that worked well before. And let’s not discuss inflation as we will all pay for it badly “on the other side.”
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We all deserve it after the last three years. Imagine – a mere eight months ago we were all hiding from a deadly surge and now we seem to be out and about seeking to splurge (or at least thinking about it).
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